Be Our Guest Vacations Grows Alongside Keyholder Vacations in a New Chapter

Be Our Guest Vacations is excited to share an important update regarding our parent company, Keyholder Vacations. Keyholder Vacations has been acquired by The Resorts Companies, a nationally recognized hospitality organization known for award winning family resort destinations, including premier ski experiences and a renowned indoor and outdoor waterpark in Virginia.

For the families and travelers who trust Be Our Guest Vacations to plan meaningful, stress free vacations, this milestone represents continued growth, stability, and opportunity.

What This Means for Be Our Guest Vacations Clients

The most important thing to know is that your experience is not changing.

Be Our Guest Vacations will continue to operate with the same dedicated travel advisors, the same personalized planning approach, and the same commitment to service and care that our clients expect. From Disney destinations to cruises and beyond, our team remains focused on creating seamless, well planned vacations tailored to each family.

“Our clients place their trust in us to handle every detail of their vacation,” said Nick Cotton, CEO and Partner of Keyholder Vacations. “This next chapter allows us to keep investing in our people and planning tools while staying true to the service and attention our clients value. The teams you work with today are the same teams moving forward.”

A Partnership Built Over Time

This acquisition represents the natural next step in a relationship that has developed over several years. The Resorts Companies has maintained an active partnership and board presence with Keyholder Vacations, supporting its mission to elevate the travel planning experience through innovation, hospitality, and guest focused service.

For Be Our Guest Vacations clients, this means continuity paired with a strong foundation for future growth.

Continued Momentum for Be Our Guest Vacations

Over the past year, Keyholder Vacations has continued to invest in Be Our Guest Vacations by expanding destination offerings, enhancing planning tools, and supporting advisor expertise. This momentum also includes the growth of the Keyholder Vacations loyalty program, allowing clients to earn added value and rewards that extend beyond a single trip.

This acquisition builds on that progress, supporting continued investment in people, technology, and client focused programs that elevate the planning experience.

Expanding Travel Possibilities

The Resorts Companies brings extensive experience in hospitality and family focused destinations, including ski resorts, outdoor adventures, and a nationally recognized waterpark. Over time, this creates new opportunities for Be Our Guest Vacations clients to explore an even broader range of vacation experiences, supported by the same trusted planning team.

Shared Values at the Core

Both organizations are grounded in strong values. The Resorts Companies emphasizes caring for guests, property, team, and self, which aligns closely with Keyholder Vacations’ core values of Excellence, Integrity, Ingenuity, Synergy, and Kindness.

This shared foundation ensures a future built on trust, service, and thoughtful growth.

Looking Forward

Be Our Guest Vacations remains committed to creating memorable, well planned vacations with care, expertise, and personalized service. This next chapter simply strengthens the foundation behind our brand and allows us to continue delivering exceptional travel experiences for families for years to come.

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About The Resorts Companies
The Resorts Companies, Inc. is a 100% employee-owned (ESOP) hospitality, timeshare, and real estate company and a recognized leader in the vacation ownership and travel industry. Founded in 1981, the company owns and operates Massanutten Resort and Wilderness Presidential Resort in Virginia, serving nearly 100,000 owner families and more than 1 million visitors each year through best-in-class, four-season vacation experiences. 

Built on a culture of service, innovation, and continuous reinvestment, The Resorts Companies delivers standout ski operations alongside nationally recognized waterpark, golf, adventure, lodging, and wellness experiences—continually evolving to exceed owner and guest expectations. Through its BluestonePeak community, the company is also extending the resort experience into long-term residential and mixed-use living for active 55+ residents. Supported by more than 2,000 team members, The Resorts Companies is committed to delivering exceptional experiences with care today while thoughtfully shaping the destinations of tomorrow.